SSL – July 2018!
It’s All About Security and Yes, it Will Cost a Bit.
Cost … time and/or $
When Google launches Chrome 68 in July it will warn users about HTTP sites – you should seriously think about SSL.
If we’ve met you have likely heard us mention HTTPS and SSL certificates and how these would eventually be required for all websites in order to be deemed secure – and no longer JUST for e-commerce sites. Well, according to Google, websites now have until July when Chrome 68 releases.
Google Chrome and other internet browsers have been working toward this for quite awhile, the change is similar to the shift to responsive/mobile ready sites a couple of years ago. Last year Google (Chrome) and Mozilla (Firefox) began the push towards universal encryption by changing the UI on their browsers. In addition to the padlock icon, any website with current SSL certificates installed is marked as being “Secure.”
You may have noticed that when visiting sites that were not using SSL certificates you would see a “Not Secure.” notice. This was done gradually. The warnings started out warning users when they were about to enter a password while on an insecure site. The next step was to warn site visitors of sites that were not using SSL certificates and you may have see the “Not Secure” notice in text fields. With the release of Chrome 68 in July, any website without a current SSL certificate will receive a “Not Secure” indicator in their address bar. like the sample below.
Why Should it Matter?
Technology is advancing and growing in huge leaps and bounds daily. The HTTP protocol is ancient in the tech world and it has been fine for its time. Unfortunately, HTTP is not secure. When you make an HTTP connection with a website that connection is not secure. That means that anyone can watch on the connection, steal or manipulate any data passed back and forth and it’s not that hard to do….
HTTPS is secure. A website using current SSL certificates ensures that data being sent back and forth is encrypted. Without the ability to translate the encryption the data cannot be used. Beyond security, HTTPS also blocks ISPs from adding ads on your website, it is faster and performs better than HTTP and you have to have encryption in order to use HTTP/2, which is becoming more widely adopted across the internet – but that’s a tale for another day.
What’s the Next Step?
You need to install an SSL certificate and migrate your website to HTTPS. If you have a single website without sub-domains this can be a fairly simple process. If you are using sub-domains or even if you have multiple domains you’ll want to find a more complex certificate. There are many solutions available and we can help – just ask.
Once the SSL certificate is installed your website will need to have all its pages, links and images migrated as well. gain, we have a process to implement this for you which can include redirects from the previous pages as needed.
July may seem like a long way away but there are MANY sites that require this move. Ask us about what we can do for you and we will quote accordingly and get things set asap. If you would like to handle this yourself, that is not a problem. You will just need to access your website cPanel and add the certificates through that interface. Ask us for your access if you do not already have it.
What if I Say No?
This is entirely an option. That said, you can likely expect that non-HTTPS sites will start to lose traction in the search rankings, they will be seen by clients and being un-safe and potentially be looked at as no longer relevant. (public perception). Just be sure to know – it’s is happening whether we like it or not.
Owner and Creative Director | The Image Stop ltd.
Greg has been in marketing and advertising for over 30 years, 23 of the last years as owner of The Image Stop ltd. His background and schooling in this area coupled with his studies in human psychology have created repeated successes for both his company and clients alike. For fun Greg practices and performs as a magician/impersonator and mentalist.
Mailing Address: 47 Cedarbrook Close SW Calgary, Alberta T2W 5B8